Golfers have the choice of many tournaments. Help them choose yours by making it more attractive than others. Offer them something new and fun. I have had several individuals tell me that their company has reduced the amount of golf tournaments they can play in. That is very crucial for you to understand and it makes it critical for you to add value to your tournament to attract golfers. Keep in mind while planning, most golfers want to come out to have a good time, make a few wagers, and have a few drinks.
How much money do you wish to raise?
What type of player are you trying to attract?
Which golf course best suits your needs?
How much are players willing to pay?
Are you offering enough value to achieve your goals?
There are numerous ways to make the most of your golf tournament. Player registration fees and sponsors are just the beginning. Below are just a few fundraising ideas to not only increase the money you raise but to make your golf tournament more fun and exciting so that the players will decide to play in your golf tournament again next year.
Ways to add value and increase the amount of money you raise:
Hole-in-One: Standing at the Tee box, whoever sinks the ball in the hole with just one hit or you can designate a certain hole as the hole-in-one hole.
Longest Drive: Whoever hits the ball the farthest and stays in the fairway wins this one.
Closest to the Pin: This contest typically takes place on a par-3 hole and the tee shot landing closest to the pin wins! You will have to assign someone to keep track. This is an opportunity to get sponsor interaction; the sponsor can have one of their employees keep records and interact with the players thus giving him more exposure.
Putting Contest: Putting contests are always great additions to a nonprofit charity tournament and are usually played during registration time but may be played throughout the game. They are mini tournaments-within-a-tournament and players love the opportunity to show off their putting skills. The buy-in for these events is usually $5 or $10. If players want to play again, they may do so for another fee unless you have an extremely long line. There are several variations to this but probably the most common is to have a sponsor (maybe ask them to participate and help with this for added exposure) and combine the money raised from the event tickets or you can purchase insurance to provide a grand prize of up to $10,000. You can start out eliminating golfers by having them sink a putt 10 – 12 feet away, if they make it move up to a 30′ and then the final putt should be approximately 50′ – 60′. Coordinate this with your golf course and make sure they do not charge an additional fee for setting up a putting contest.
Vegas Golf Fundraising Pack: #1 Fundraising golf game. This is a great way to raise money for your tournament. It comes complete with 8 poker style chips (Birdie, 1 putt, trees, 3 putt, water, sand, 8 ball, & wild card chip with the name and logo of your sponsor or charity (or whatever you would like) printed on the back. This is a fun and competitive game and can raise $3,000 to $5,000 more for your event. If you would like more details on this check out the video on my website www.form-tech.net.
50/50 Raffle: This is always fun and easy. Sell tickets at registration and throughout the day. The most common amount is $1.00 per ticket or six tickets for $5.00. Keep announcing what the $ amount is up to throughout the day to create more interest. At the end of the day draw a ticket. The winner receives half of the pot. Ex. If the pot is $200.00 they would receive $100.00. Your event would keep $100.00. Many times if it is a charity event the winner will donate their winnings back to the charity.
Practice Greens: A sponsor can host a one-on-one interaction, allowing golfers to play a quick putting game. Again, great exposure for a sponsor.
Golf Carts: Recruit sponsors for the golf carts, reducing your overhead.
Golfer Gifts: If you have an event planner please don’t listen to them if they say all they need are balls and towels. Most golfers have lots of towels and many are very particular about the ball they play with. Look for something they will use every time or that is unique and that will stand out from the other tournaments available to them. Brand golfer gifts with the tournament logo or sell the opportunity for sponsor representation. It has been proven that golfers have an increased perceived value of the entire tournament through the contents of the attendees’ gift bag. Instead of requesting sponsors to donate items for the gift bags, build the purchase of promotional items into the sponsorship proposals. This generates a more favorable mix of products and more value for the sponsors while increasing the perceived value of the round of golf. Have the sponsors logo printed on some of the giveaways. There are numerous nice golf kits created just for high perceived value golf tournaments.
Drink Cart: A sponsor can help offset the cost or offer a cash-bar on the course.
Mulligans: A mulligan is a “do-over.” Sell mulligans as a fundraiser . . . golfers can buy three for a set amount.
Silent Auction: Collect from sponsors popular items that attract interest and make for some lively and fun bidding. Golf lessons, a new putter or irons, restaurant gift certificates, spa services, sports memorabilia, golf lessons, free golf game, weekend get-a-way all are some very nice options. Be sure and promote the auction in your marketing materials. Maybe mentioning a few hot items ahead of time. Have the items set up and ready to go before the tournament begins so everyone can have a look before they hit the course and wander through the items as they come off the course.
Raffle: Months before your tournament reach out to sponsors for a really nice raffle item and sell raffle tickets at registration and throughout the day.
50/50 Raffle: This is always fun and easy. Sell tickets at registration and throughout the day. The most common amount it $1.00 per ticket or six tickets for $5.00. Keep announcing what the $ amount is up to throughout the day to create more interest. At the end of the day draw a ticket. The winner receive half of the pot. Ex. If the pot is $200.00 they would receive $100.00. Your event would keep the $100.00. Many times if it is a charity event the winner will donate their winnings back to the charity.
There are so many fun ways to increase your revenue. Consider just a few or implement all of the ideas above. Whatever you decide to do I hope you have a fun and successful Golf Tournament. If you would like a more in depth Golf Tournament planning guide please visit my web site www.Form-Tech.net and download our complete 12 page guide.