Trends in Marketing

  • Jun 21, 2017

Technology like Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana, intelligent agents, are smart go-betweens that stand between consumers and marketers, and provide the intelligent, conversational interactions and customized experience consumers are looking for.  According to a report completed by Forrester Marketer's are looking for alternatives.  To read the full report click on the link below.

 

http://pubs.ppai.org/2017/06/marketers-find-alternatives-in-light-of-digital-advertisings-weaknesses/

 

 


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  • Tags: Marketing, digital marketing, promotional branding
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