Ways Promotional Products Can WORK In Your Business

  • Feb 9, 2017

Are you wanting to grow or expand your business or maybe raise employee moral?  Give your new hires a gift, make them feel welcome?  Promotional products are unparalleled in their ability to attract new clients, increase brand awareness, promote a new product, reward and motivate employees, promote Health and/or Safety Campaigns.

Here are a few studies to back up the effectiveness of using Imprinted Promotional Products.

Spread The Word
Promotional product incentives produce valuable referrals from satisfied
customers. A survey conducted by Louisiana State University indicated
accompanying a request for referrals with an offer of a promotional product
incentive drew as many as 500% more referrals as an appeal letter alone. The
results speak for themselves!

Enhance Marketing Campaigns
Adding a promotional product to the media mix generated favorable attitudes
toward a print ad in all cases. The use of a promotional product as the
advertising medium alone achieved maximum impact, up to 69% increasing
brand interest and 84% in creating a good impression of the brand.

Positive Impact On Brand Image
Recipients of promotional products have a significantly positive opinion of a
business through:
• Increase in positive overall image
• More positive perception of the business
• Higher likelihood of recommending the business
• Higher likelihood of patronizing the business
Source: PPAI Study: Promotional Products Impact On Brand/Company Image Conducted by Georgia
Southern University

Gifts That Keep On Giving
58% of respondents keep a promotional product anywhere from one year to
more than four years. Even if the recipient uses the item only once per week,
that’s a minimum of 52 impressions made over the course of a year with the
possibility of more than 208 during a five-year window.
Source: PPAI Study: Effectiveness of Promotional Products As An Advertising Medium

Fun and Handy
People love receiving promotional products, there’s no denying it. Whether it’s a
little boy playing with a yo-yo from the local bakery to a woman carrying a tote
from her nail salon, promotional products are appreciated and welcomed in all
walks of life. 90.4% reported either currently owning or possessing a
promotional product received within the last 24 months.
Source: PPAI Study: Effectiveness of Promotional Products As An Advertising Medium

Studies have shown if you do a mailing and have some little something in the envelope people are more likely to open that envelope and read the contents vs. throwing it away unopened.  People love to receive free gifts.

Your challenge might be in picking the product that is right to promote your business, product, Safety Awareness Campaign, Health Program, or motivate employees.  You need to make sure you connect with an experienced, hands on promotional consultant that will provide the best solution to fit your situation.  Their expertise can help you come up with just the right product.

You want to make sure that the individual receiving your promotional product will use it, keep it, display it on their desk; whatever your intention was.  If you want the item passed on ink pens are great for that.  You never know who might receive or see your ink pen.

If you are at a Trade Show you will have a lot of competition so you want to make sure you have an item that will draw attendees or provide something useful to them.

Use promotional products to print coupons, QR codes, or Thank You on.  There are limitless ideas for the use of promotional products so take advantage of this immense marketing tool while making the recipient feel special.

If you would like more ideas check out our web site http://www.form-tech.net or give us a call.


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